You never know until you test it. Even with blog posts

By some definition, my techvibes guest post “Why you should choose Canada over the valley” went viral 2 days ago.  Less than 24 hours after it was live, it was their 4th most viewed article of the year, and currently has 10X more shares than any other article within the last 2 weeks.  It was trending on hackernews front page all day.  Usually at around #5. All in all, a very successful post which drove engagement and dialog.

I’ll share some specific data on what those type of numbers “meant” in terms of conversions, as well as some other side effects of the article, but I really want to take the opportunity to emphasize that this is a good example of never knowing if something *will work* until you actually try it.

I’d talked to a few people about the topic of “false positives in the valley” before, and mentioned writing a blog post about it. I’d usually get fairly mixed responses about it’s potential.  The night I submitted it I almost backed out, thinking it wasn’t engaging.  I wanted to incorporate a couple startup genome studies from my good friends at startup compass.

Turns out that blogs are a lot like product.  In a lot of ways, I suppose they ARE product.  Talking is a great, collect as much data possible, run tests to validate assumptions.  But regardless of how much you’ve talked to others, and tested assumptions, you don’t truly know if you’re onto something until it’s seen in the context of real consumption by real users.

Tim Joins up

Wow.  It’s been a year and 2 days since I announced I was leaving Yousendit.  Time apparently flies when you’re hacking for fun, travelling, playing ultimate frisbee, and spending time with your amazing family.

But in the new year I started to amp up the energy on a new startup idea.  Like anything, it’s been a roller coaster, but it’s trending upwards, and I’m becoming more and more excited about the opportunity most every day.

Today is an extra super awesome day as Tim Fletcher has joined me as a cofounder.  An awesome product focused entrepreneur and developer; and perhaps more than anything an awesome human being.

We want to be the type of company that’s fast as hell at iterating towards product market fit.  Until we achieve that … we have nothing.  So a guy like Tim, able to understand the customer, able to build product, and able to get it in the hands of users to test (“test” not to find bugs, but to test assumptions).   is gonna accelerate us iterating until we nail it.

That said, we’re continuing to round out the team.  I’m not sure you can ever have too many of these types of people – product focused builders who take a ton of pride in their work, who work really hard, and are great human beings.

Yet another opportunity to plug my favorite speech and piece of incredibly simple advise in the history of incredibly simple advice.  “If you work really hard, and you’re kind, amazing things will happen … I’m telling you … amazing things will happen.”